Adword Analyzer Review

Adword Analyzer Review
by Gary Huynh on 12-12-03

Adword Analyzer is the only tool of its kind that will search the Google database to show you exactly how many ads are running for different keywords in Google's Adwords advertising program.

If you are not familiar with Google Adwords then read my review of Googlecash.

I'll not only review this tool, I'll show you how I use it everyday to find high quality keywords for Adwords campaigns. Being that this is a unique type of tool, I'll tell you how important it is to find the right keywords if you're going to be successful with pay per click advertising.

If you find keywords that a lot of people are searching for and not a lot of advertisers are using you've almost struck gold. The easy part is to find the keywords that people are searching for. You simply use Overture's Search Tool located at

inventory.overture.com

The hard part is finding out how many advertisers there are for a keyword. It used to be that an advertiser went without using that information and therefore losing a lot of money by testing. Or if they wanted to find that type of information they had to use a technique called putting in the lowest bid.

To find out how many ads are running for a certain keyword, you would have to bid for the lowest amount which is currently 5 cents. Google's system then estimates your position in the ad que. If you plug in a bid of 5 cents and get a position estimate of 20 then there are aproximately 20 ads running for that keyword.

You don't want to get a position of 20 because then your ad will show up on the third page of google's search results. Most people never look past the first page so you will never get much traffic that way.

You can bid a higher price such as 20 cents and you'll get on the first page, but you're paying 4 times more to get visitors to your site. That means that you'll have to convert higher numbers of visitors to buyers to break even with the 5 cents bid.

That means that if you can't find cheap keywords that will get you a first page placement, you'll have to do a lot more as far as tracking your ad and tweaking it to make a profit.

That's why you need a tool such as Adword Analyzer to find you the cheap keywords that no-one is advertising on.

I have used this tool for over two months now and it still amazes me to find keywords that have been overlooked by other advertisers.

For example, take a look at the results below for one search.

These are some results for the keyword "roulette". If I hadn't used Adword Analyzer I would have done like other advertisers and bid on the keyword "internet roulette" and paid twice as much just to get half as many people viewing my ads.

This is just one example of many that I find every time I use this powerful and unique tool. I have saved myself so much money and time with it that I never run an adwords campaign without first using Adword Analyzer.

Another way to profit from Ad Word Analyzer without posting Adwords is to use their Adsense program. See the ads on the right side of this page?

I get paid every time someone clicks on those ads. I can't reveal how much I get paid for each click because of Google's TOS but let me tell you it makes me more money than any affiliate links that I have on this website.

When people place Adwords ads, their ads also show up on other people's sites, like mine. Google, then splits the profit with the webmaster. The types of ads shown depend on the keywords that the web page focuses on.

If you apply for Google's adsense program, you can place these ads on your site also. The higher the advertisers pay for the adsense ads, the higher you get paid. Makes sense right? No pun intended.

Using Adwords Analyzer, I choose the keywords that have the most advertisers so I can make more money. This is the total opposite of the way I use the software when looking to buy ads as an advertiser.

The adsense program is great because I don't have to do any hard selling. I just place the ads on the site and people click on them. It's so easy.

You can sign up for Google's Adsense and Adwords programs from this page. The adsense signup is at the bottom of the page. Google Adsense

Note, Google does not accept everyone into the program.

Link to Adword Analyzer

Have any questions about this review? Contact me