You don't want to price your product too high and not have
people buy, but you also don't want to price too low or
you'll lose out on potential profits.

What you can do is offer three price options - low price,
medium price and high price.

I set the low price at a price lower than what I would sell
the product for if I only had one price option. That low
price should be very appealing.

The middle price is set at $20 higher than the low price
and the highest price is set at $20 higher than the middle
price.

So my price structure would look like this - $27, $47 and
$97.

People who order the low price option would only get my
basic product. That means, if I'm selling an ebook, they
would only get the ebook.

People who buy the medium price would get my ebook plus
resell rights so that they could sell the ebook and keep
all the profits. They would also get some more bonuses.

People who order the highest price would get master resell
rights with loads of bonuses added on. That means they
could sell my ebook and also sell the resell rights to my
ebook.

The thing to remember is that the lowest price now looks
very appealing compared to the highest price. People who
would not otherwise buy your product if it had a single
price option now see it as a bargain and will buy.

If they're going to buy your $27 version they might
consider buying your medium price and getting a lot more
for just $20 more.

You can help them make their decision by wording your ad
copy in such a way as to show them how much more they're
getting for $20.

Here's a powerful twist to gravitate them towards the
higher priced version. Tell them that they can get the
resell rights for $20 more or the master resell rights for
$70 more.

If they decide later on that they want to buy those rights,
they will have to pay 3x or 4x as much.

A ha, now you've got them cornered. You've just turned a
non-buyer into a person who will pay $97 for your product.

This strategy works because people don't like to buy the
cheapest version of anything. For just a little more money,
they could get the grand piano instead of the electronic
keyboard.

If you use this strategy, play around with the pricing
structure. Make sure that you're adding a lot more to the
value of the product each time you raise the price.

You can use this strategy on just about any product you
sell. Be creative and give value. Create a sense of urgency
and a possible missed opportunity.

Gary Huynh specializes in using creative and unique ideas
to build his internet business in the quickest time with
minimal work. View more of his articles and get his fr~~
rebrandable e-book at http://www.rebrandprofits.com