They stand for other people's assets, other people's
money,time and efforts. You can use other people's assets
to minimize your workload and get more leverage for
yourself.

In any type of relationship in which you want to use other
people for your benefit, you have to reciprocate. They have
to benefit as much if not more than you.

On the internet you do things once and profit many times.
Let me explain. You can set up a system that benefits
another person more than yourself. This system would only
be one sided if you used it once, but used many times, the
system starts to work in your favor.

For example, you spend time to research and write an ebook.
You've done all the work and then you give the ebook to
someone. They get to change the links inside the ebook and
make 50% profit on the affiliate product. You also get 50%
profit but they didn't do any work but you did.

This is one sided if only one person promoted your ebook.
Now think about other people promoting your ebook. You've
already done the work and you're just allowing more people
to promote your product. You have just leveraged other
people's time, money and effort. They use their time,
efforts and money to promote for you.

Other people benefit but you also benefit. Both parties
benefit and the world is happy. If you spend the time to
set up such a system in which everyone benefits, you will
spend less work on the promotion end.

You will be able to use OPM, OPT and OPE in your favor.

****************************************************************
Gary Huynh is an expert in leverageing other people's
assets. Get his free ebook "Rebrand Profits" to see how he
uses OPA effectively. Visit http://www.rebrandprofits.com

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